More and more people have been happy to cut the cord from cable TV and satellite providers during the pandemic. We think its because once they were trapped at home, people began to see that cable offered a high price for tons and tons of channels of almost useless content.
Cable’s high price forced consumers to turn to streaming services, where you can add networks like Netflix, Amazon Prime, Hulu and Peoples TV, an IPTV service in Sweden. Peoples TV itself has over 50,000 channels, movies and TV series to choose from, and most people are now familiar with how much content is available on the big names in streaming.
In the USA, the top cable and satellite TV providers all peaked in subscriber base back in the 2010s and have all experienced steady subscriber declines. Streaming services like Netflix, Amazon Prime Video, Hulu, Disney+, HBOMax and more are simply too cheap to pass up, and offer almost instant content-on-demand on par with the cable company offerings. If you’re savvy and combine streaming with a good quality HD antennae, you get your instant broadcast TV shows from the major networks without having to wait for them to show up on streaming.
Overseas, you have global and regional IPTV networks like Pear IPTV and Peoples TV competing with smaller versions of the big name streaming services we are familiar with in the USA.
When you look at the big names in US streaming, it is different. Netflix for example, has 1 million Swedish subscribers in-country, but only has a tiny library available to them due to licensing. Amazon Prime Video has been in Sweden for 5 years now and has launched local versions in an effort to gain popularity.
During the same time frame that cable and satellite users are declining, streaming services are gaining subscribers like crazy. In 2021, streaming services announced a 2.2 million user year-to-year increase over 2020, at a time when cable and satellite lost 7.2% more of their total subscriber base.
Worldwide, there are barriers to overcome that cable companies have already failed to break. Cable TV and satellite networks never managed to succeed in becoming available to everyone globally due to the cost and infrastructure required. The same barriers exist for streaming services – only about half of the world’s population has easy access to the internet.
On the flip side, almost 100% of the population has access to free broadcast TV over the airwaves in their country, if they own a TV and antennae.